Joico Joiful Volumizing Shampoo
We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel.
Here's why you'll love it:
It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.
- Fuller, thicker, bouncier hair
- 24-hour style retention*
- Provides long-lasting humidity protection*
- Instantly adds shine
- Rich lather gently yet thoroughly cleanses hair
- Adds instant, lightweight body